“The team at IdeaSquares have been nothing short of revolutionary. They got us from a standing start to a 230% funded crowdfund campaign in just over 7 weeks. We would never have been able to achieve such success without their strategy, planning, coaching, support and advice.”
IdeaSquares offers support towards crowdfunding success on Europe's leading platforms. Whether you want to launch or are already launched on Seedrs, Crowdcube or Crowdfunder, we have a start to finish programme of support that can be tailored to your needs. We focus on preparing you properly for crowdfunding and boosting your campaign's potential. Our clients have an extremely high success rate on Europe's leading platforms (80-90%).
Designed to be completed in less than 12 weeks, our project management is split into three distinct phases to prepare you for a successful funding campaign. We speak to clients as regularly as is needed and every client is assigned a UK-based point of contact for the duration of our relationship. Please see below a very simplified overview of how we will support you. If you feel you have already covered parts of what is outlined below and we agree that it is not sensible to go over those things again, we can adapt the programme to meet your specific needs.
An initial workshop with one of our UK-based team of experts, to introduce the project and answer any questions you have about this phase. During this call, we'll discuss your fundraising strategy and decide on a sensible timeline for your campaign. We'll talk about your specific goals and begin to form ideas for engaging your crowd.
We'll provide templates for preparing your investor presentation and give you access to example presentations from previous clients.
We'll support you with the creation of your investor presentation, which you will use to begin to raise investment with and which will eventually be attached to your campaign as a supporting document for investors, including providing templates and multiple reviews.
We'll support with preparing your crowdfunding mailing list and provide coaching as to how to begin engaging this list.
We'll provide round the clock support to answer any questions that you may have.
This phase kicks off with a 90 minute one to one marketing and communications workshop focused around how and when to talk to your crowd, how to market your campaign in the lead-up and how to move through your chosen platform's processes.
Support for preparing your financial promotion including providing the template for drafting and multiple reviews
Support for scripting your video and providing access to highly recommended videography partners.
Support for preparing your campaign marketing plan to ensure that you have a clear strategy for getting the most out of multiple marketing channels.
Continued round the clock support to answer any questions that you may have.
We start this phase with a 60 minute, one to one ‘preparation for launch’ workshop focused on refining your marketing efforts and preparing to launch and market your live campaign. We will also review progress and campaign strategy to make sure your chance of success is high, and you have defined goals to reach before you launch.
Support for creating the necessary marketing and communication materials needed to run your campaign
General support for moving through the process with your crowdfunding platform of choice.
THE COSTS
The initial call
Totally free of charge!
The set up fee
We charge a project setup and management fee of up to £2000
For raises over £1.5million, please book a call to discuss costs.
The success fee
Further to our set up fee, we charge a fixed success fee of between £5 - £15k which is only paid when your campaign reaches its funding target.
IdeaSquares are crowdfunding experts, having supported clients to raise millions on Europe's leading platforms. The services below can be purchased as standalone services, or as add ons to our full crowdfunding support programmes.
Campaign Communications Support - £500
This package runs for the duration of your live campaign and includes:
- Regular updates posted to your crowdfunding campaign page.
- Content creation about the status of your campaign or key information to investors.
- Consultancy on how to best respond to investor enquiries.
- Creation of visual assets that can also be used on your social media channels.
Media Relations - £1080
This package includes:
- Advice on your media strategy.
- Creation of PR templates including drafting of boilerplate.
- Writing and distribution of up to 3 press releases at key stages of the campaign.
- Distribution to over 100 UK publications including business titles, financial press, local media and trade publications relevant to your sector.
- Following up with a shortlist of key publications.
- Monitoring of media response and reporting.
Press Distribution - £360
This package includes:
- Distribution of a press release drafted by you to a selected list of over 100 UK publications including business titles, the financial press, local media and trade publications relevant to your sector.
Email Support - From £600
£600 - Set up & management of up to 2 email shots
£720 - Set up & management of up to 3 email shots
£840 - Set up & management of up to 4 email shots
Each email shot includes:
- Creation of an email template and visual assets.
- Email content creation.
- Cleaning and validation of crowdfunding mailing list.
- Analysis of campaign results.
- Full report at the end of the campaigns.
Social Media Support - £399
This package includes:
- Management of up to 3 social media channels (LinkedIn, Facebook, Twitter or Instagram) with daily updates on each channel for 1 month.
- Creation of a crowdfunding social media strategy for your chosen channels.
- Creation of visual assets for social media.
Based in our Bristol-based UK office, our team live and breathe crowdfunding. We're passionate about the companies and projects we work with and strive to get the most out of every crowdfunding campaign. Please be introduced to our core team below.
Richard Mojel - Client Services
Alongside his role at IdeaSquares, Richard is also a mentor and NED to multiple startup's and scale-ups. Richard is passionate about supporting people in presenting their investment opportunities well and has a particular interest in change management and business strategy. Richard has been involved in millions of pounds of fundraising. He's also a kiwi, so we like to make fun of his accent ;-). Feel free to do the same when you speak to him.
Kirsty Ranger - CEO
Kirsty launched IdeaSquares in 2014 and has been personally involved in millions of pounds of fundraising. Despite being busy running the business, Kirsty still passionately works with clients and is keen to remain hands on on as many projects as possible. Kirsty is currently available for speaking opportunities on all things 'crowdfunding'. Get in touch
Steph Yeates - Operations
Almost unhealthily addicted to spreadsheets, Steph enjoys being involved in project set up and keeping our clients on track for launch. Steph is queen of organisation and makes sure that everything runs like a well oiled machine. Steph likes cider, has a interest in the events industry having previously been involved in events like Glastonbury Festival, and has a scarily dry sense of humour which keeps us all on our toes. A keen linguist, Steph can get by in French, Spanish, Italian and Portuguese.
Sarah-Jane Freni - Communications
Having studied PR at university and worked in the sector for over 10 years, Sarah Jane has been involved in the promotion of multiple fundraising campaigns. Sarah-Jane is originally from Belgium and speaks fluent French and Dutch as well as English. Sarah-Jane is passionate about achieving maximum exposure for our clients and will support you in building your PR and marketing strategy from the moment we begin working together.
Furry team CEO
Heading up the furrier side of our team, Ralph takes on the great responsibility of making sure it's not all work, no play. He actively encourages regular brief breaks to throw the ball or play tug of war. Ralph also mans the office door, greeting people enthusiastically as they arrive. Ralph speaks fluent woof and understands around 20 English words too.
“If you’re considering Crowdfunding, you HAVE to talk to IdeaSquares. Our campaign reached it’s target within just a few days of going public and we certainly wouldn’t have been able to achieve this without their help and guidance!”
“The IdeaSquares team were extremely knowledgeable professionals when it came to assisting Zucla in its Crowdfunding Campaign. As result of their efforts, we managed to overfund before going live and we finally hit 277% overfunding. IdeaSquares is HIGHLY recommended by us”
“Even for those people like myself who had already gone through one very successful crowdfunding round (138% funded), it cannot be underestimated how the process and methodology of a crowdfunding campaign need to be meticulous in planning and very efficient in execution. IdeaSquares are extremely impressive and highly knowledgeable crowdfunding experts. For anyone who hasn’t crowdfunded, get IdeaSquares on board and they will give you all the tools you need to execute a targeted campaign. They have a thorough understanding of not just the crowdfunding landscape, but what works and what doesn’t work in campaign communications. IdeaSquares are standout professionals, who will make your campaign as professional as it can be. All of their previous recommendations were right: if you have IdeaSquares on board for your campaign, the chances of you funding increase significantly.”
“The IdeaSquares team added very significant value to our extremely successful Crowdcube raise. They provided structure, wise guidance founded on experience, and have a lovely coaching style that you welcome during the process. If you’re crowdfunding and want to increase the probability of success, reduce and the complexity and stress, get IdeaSquares involved”
“I joined the ‘Surge’ programme by IdeaSquares and 10 weeks later I was up on Seedrs 100% funded. The IdeaSquares team are pragmatic, action-oriented, delivering output that I would use during the campaign.
I would recommend IdeaSquares to any entrepreneurs considering raising on Seedrs with no caveats.”
“The level and depth of support by IdeaSquares was incredible. From start to finish the whole team was engaged, helpful and quick to respond. Too Many T-Shirts managed to fully fund in 8 days and go on to reach 163% of their target. Beyond the money IdeaSquares are clearly invested and passionate about seeing your business grow and succeed. Working closely with Kirsty, Steph & SJ we were able to promote the product and business on Crowdfunder. We gained 319 backers, and launched a new product. This one month campaign has exceed all the customers we had in our first year of trading! I’m excited to see what’s next, and how the business continues to grow!”
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