What we do
At IdeaSquares we tightly manage your team to complete a specific set of tasks, proven to be the most effective levers to secure a raise on Crowdcube. We pass on our expert knowledge of the specific communications, marketing strategy and tactics that will succeed with the crowd. We handhold your team to do everything necessary, in the right order, at the right time. In 2019, we boast a client success rate of over 90% meaning that working with us, will dramatically increase your chance of a successful equity fundraise. Our clients for Crowdcube and are typically ready to fund in 4-12 weeks, so should you join us in August, we would aim to launch you in time to close your investment round during this calendar year.
Just some of soooooo many success stories
Campaign target: £400k
Amount raised: £439k
“Great experienced team who understand how to execute effective crowdfunding campaigns”
MarketOrders is an online platform for independent retail jewellers. It uses blockchain technology to ensure jewellers can get the products they need faster, cheaper and directly from global suppliers, while cutting out the middleman.
We worked with MarketOrders on a comprehensive pre-campaign marketing strategy to ensure the campaign made the right impact as soon as it went live.
MarketOrders raised over £438k from over 200 investors.
Campaign target: £300k
Amount raised: £455k
“When we decided to do a crowd campaign we thought we would not need any extra help. Wrong. As founders we do not have all the time needed and to be on our own and make the best of a crowd campaign.”
WOOM collect women’s lifestyle and cycle data with it then uses to make specific recommendations and tips to maximize chances of pregnancy.
WOOM’s campaign had got off to a slow start and IdeaSquares helped getting the campaign back on track. Through a carefully crafted communications plan, WOOM secured the backing it needed from its network and went on to overfund by over 150%.
Campaign target: £100k
Amount raised: £131k
“IdeaSquares are an essential medium for crowdfunding, you always have the back up required when navigating through what initially looks like a very daunting process.”
Country Matters manufactures and sells high-quality countryside-themed tableware gifts and soft furnishings. It was raising investment to expand across Europe.
Through a carefully executed campaign and a comprehensive communication plan, Country Matters secured the backing of a large European investor which took them over their initial £100k target.
Campaign target: £100,000
Amount raised: £131,110
Founded by two British brothers who were raised in Kenya, Koy Clothing wants to create an African inspired clothing brand that is known worldwide for supporting sustainable enterprise and cultural recognition.
We helped Koy Clothing draft impactful investor communications and worked with them on a strong launch strategy to ensure they would hit their target quickly.
They raised 130% of their initial target.
Campaign target: £1,000,000
Amount raised: £1,094,087
Undandy is a made-to-order online shoe company. Its online 3D design platform gives customers the ability to design their own shoes from over a billion different design options.
Undandy was the first Portuguese company to raise capital on Crowdcube. We provided Undandy with a tailored programme of support which helped them raise a grand total of £1,094,087 from 280 investors.
More about the IdeaSquares programme for Crowdcube
How does it work?
The IdeaSquares programme is designed to guide you through everything you need to do to launch a successful campaign on Crowdcube. Our programme is structured and delivered by a team of experts who have been in your shoes. We have crowdfunded successfully. As a client, you will speak to the IdeaSquares team regularly via phone and you'll have your own online project to work through. Your project is designed to ensure you have covered the following;
Strong supporting documents for your campaign, purposed for crowdfunding
Crowd segmentation and understanding the potential value of your own existing audience
A well drafted Crowdcube campaign, free of jargon, typos, full of great information for the investor
A strong video script, ready to be filmed by a professional videography company
Additional videography packages are available via our preferred partners
A robust, multi-channeled marketing plan for the lead up to your campaign
A live campaign marketing plan for the duration of your live campaign
How to run a live financial promotion on an FCA regulated platform
How to talk to Crowdcube investors
In campaign analytics tracking, with daily tips and advice for improving your live campaign (once live).
How we work
Phases of a successful project:
We’ll start your project by discussing your fundraising strategy and decide on a sensible timeline for your campaign. We'll support you with the creation of your investor presentation and the preparation of your crowdfunding mailing list.
We will work with you to prepare your financial promotion and script your crowdfunding video. We will also support you with the development of your campaign marketing plan to ensure that you have a clear strategy for getting the most out of multiple marketing channels.
In anticipation to the launch of your campaign, we will refine your marketing efforts and prepare to position and market your live campaign to make sure your chance of success is high.
Throughout the duration of your campaign, we track your campaign performance and remain on hand to support and advise you.
Our project management is split into distinct phases to prepare you for a successful funding campaign. We speak to clients as regularly as is needed and every client is assigned a UK-based point of contact for the duration of our relationship.
If you need a little hands-on extra support once your campaign has launched or is about to launch, we have a range of competitively priced additional services that we can offer.
A more detailed overview of our programme is available here.
Totally free of charge!
We charge a monthly project management fee.
We charge a fixed success fee, which is only paid when your campaign reaches its funding target. The monthly project management fees are then rebated off the final success fee (subject to a maximum rebate).
Don't just take our word for it! Look at all the great testimonials below from just some of our clients.
Great experienced team who understand how to execute effective crowdfunding campaigns
IdeaSquares are an essential medium for crowdfunding, you always have the back up required when navigating through what initially looks like a very daunting process.
When we decided to do a crowd campaign we thought we would not need any extra help. Wrong. As founders we do not have all the time needed and to be on our own and make the best of a crowd campaign.
I highly recommend working with IdeaSquares for your crowdfunding campaign. Their support, honest advice and constant availability was a real game changer for us.
The IdeaSquares team added very significant value to our extremely successful Crowdcube raise. They provided structure, wise guidance founded on experience, and have a lovely coaching style that you welcome during the process. If you’re crowdfunding and want to increase the probability of success, reduce and the complexity and stress, get IdeaSquares involved.
The IdeaSquares team were extremely knowledgeable professionals when it came to assisting Zucla in its Crowdfunding Campaign. As result of their efforts, we managed to overfund before going live and we finally hit 277% overfunding. IdeaSquares is HIGHLY recommended by us.
Who are we?
Based in our Bristol-based UK office, our team live and breathe crowdfunding. We're passionate about the companies and projects we work with and strive to get the most out of every crowdfunding campaign. Please be introduced to our core team below.
Kirsty launched IdeaSquares in 2014 and has been personally involved in millions of pounds of fundraising. Kirsty is currently available for speaking opportunities on all things 'crowdfunding'. Get in touch
Richard has previously mentored and held NED roles with multiple startups and scale-ups. Richard is passionate about supporting people in presenting their investment opportunities well and has a particular interest in change management and business strategy. Richard has been involved in millions of pounds of fundraising. He's also a kiwi, so we like to make fun of his accent ;-). Feel free to do the same when you speak to him.
Almost unhealthily addicted to spreadsheets, Steph enjoys being involved in project set up and keeping our clients on track for launch. Steph is queen of organisation and makes sure that everything runs like a well oiled machine. Steph likes cider, has a interest in the events industry having previously been involved in events like Glastonbury Festival, and has a scarily dry sense of humour which keeps us all on our toes. A keen linguist, Steph can get by in French, Spanish, Italian and Portuguese.
Having studied PR at university and worked in the sector for over 10 years, Sarah Jane has been involved in the promotion of multiple fundraising campaigns. Sarah-Jane is originally from Belgium and speaks fluent French and Dutch as well as English. Sarah-Jane is passionate about achieving maximum exposure for our clients and will support you in building your PR and marketing strategy from the moment we begin working together.
Heading up the furrier side of our team, Ralph takes on the great responsibility of making sure it's not all work, no play. He actively encourages regular brief breaks to throw the ball or play tug of war. Ralph also mans the office door, greeting people enthusiastically as they arrive. Ralph speaks fluent woof and understands around 20 English words too.
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